NMMA's TV Spot Takes Highest Honors

Published online: Apr 03, 2006 News Soundings Trade Only News
Viewed 129 time(s)

The National Marine Manufacturers Association has been awarded the Silver Hugo Award for its television commercial promoting NMMA boat shows.


Cinema Chicago, which annually presents the Chicago International Film Festival, announced the 2006 winners last week. A panel of judges and the public evaluate the winning entries. More than 12,000 votes were cast.


The NMMA's commercial, titled Captain, ran in several markets across the country, including San Diego, Atlanta, Atlantic City, N.J., New York and New Orleans. The ad came in second, overall, in the audience-choice portion. The Silver Hugo Award for the entertainment category is the highest honor as voted by the selected judges panel.


"We are investing heavily in our show marketing, including new ads, enhanced online efforts, improved media buys and expanded public relations," said NMMA president Thom Dammrich, in a statement. "The Silver Hugo Award confirms our direction is an appropriate one and rewards the risks we are taking to get our message out and increase show attendance."


The concept for the ad was developed by The Ungar Group/Chicago. Based on the idea, "It's good to be the one with the boat," The Ungar Group came up with the concept of an old, portly man wearing a Speedo bathing suit and captain's hat. He's on the beach, surrounded by a group of attractive, bikini-clad women.


The ad aired for the first time in September 2005 to promote the NMMA's 30th Norwalk International In-Water Boat Show in Norwalk, Conn. The spot will be used, again, to promote some of the 2006 fall NMMA boat shows.

You May Also Be Interested In...

March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
March 17, 2015

World's fastest pontoon boat gets even faster

When you think of fast boats, a pontoon is probably pretty low on your list, just ahead of houseboats and tugboats. Brad Rowland begs to differ.
March 05, 2015

West Marine begins "Do It Yourselfie!" promotion

Show off your selfie fixing up your boat and West Marine could lend you a hand.
March 04, 2015

Pontoon Brands United

Premier Marine announced today the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
March 02, 2015

West Marine's New Product Review Day set for March 20

West Marine has announced the date for this year's iteration of their New Product Review Day.
February 19, 2015

Honda Marine and Coach Pontoons Are Now Partners

The PDB team has exciting news! While we were at the 2015 Miami International Boat Show, Honda Marine announced their new exclusive OEM agreement with Coach Pontoons!
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!