Helping Dealers Get Certified

September 2006 News

Godfrey Marine Group of Elkhart, Ind., recently announced it will assist dealers with the costs associated with becoming certified under the Grow Boating Initiative's Marine Industry Dealership Certification Program. The offer, which is being extended to dealers of the Sanpan, Aqua Patio, Sweetwater, Parti Kraft, Polar Kraft, Polar and Hurricane brands, allows dealerships to receive up to 50 percent reimbursement of total certification costs via Godfrey's "Flex-Funds" program after the certification process is complete.

Dealership Certification actively addresses one of the main issues limiting growth in the marine industry: customer service. An effective dealership certification program that provides both consumer and dealer benefits is fundamental to the Grow Boating Initiative. The new Marine Industry Dealership Certification program was developed by dealers, for dealers and focuses on the areas that affect dealership quality-operations, facilities, professional sales/service processes, customer satisfaction and employee training/satisfaction.

"Godfrey Marine is committed to supporting our dealers become certified under the Marine Industry Dealership Certification program," says Robert Moran, Godfrey Marine Group CEO. "Dealers participating in the program thus far have already seen positive results in terms of sales and consumer satisfaction. Our goal is to assist Godfrey dealers in elevating their respective businesses and realize an exceptional level of service, which drives the retail consumers' boat buying experience."

To date, a total of 340 dealerships have enrolled in the Marine Industry Dealership Certification program, 88 of which have completed the certification process and earned the official "Marine Industry Certified" designation.

The Grow Boating Initiative is an integrated effort among organizations with an interest in the recreational marine industry to promote the boating lifestyle and improve the boating experience. A strategic set of programs focusing on all areas of boating including water access, dealer and product certification, marketing, and research is designed to increase participation in boating and improve sales of marine products and services. For more information visit

For additional information about the program, a list of upcoming Marine Industry Dealership Certification Launch Meetings or to schedule a Launch Meeting for your area, visit or contact program manager Elizabeth McAllister at (312)946-6500;

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