NMMA CSI Awards Announced

Record number receive CSI honors Friday

Published online: Nov 04, 2006 News BoatU.S. News

Fifty-six boat and engine manufacturers were recognized at the 2006 International BoatBuilders' Exhibition and Conference (IBEX) in Miami Beach yesterday morning for excellence in customer satisfaction by the National Marine Manufacturers Association (NMMA), as part of the association's Customer Satisfaction Index (CSI) program. The awards were presented during the annual IBEX Industry Breakfast on November 3 at the Miami Beach Convention Center.


The Marine Industry CSI Awards program recognizes participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by more than 50,000 consumers purchasing a new boat or engine during the period between July 2005 and June 2006. A minimum of 25 consumer responses are required to quality.


Below are a few of the companies who were honored this past year for their efforts to increase customer satisfaction levels in the boating industry:

AMERICAN SUZUKI MOTOR CORP.

Outboard Engines

 

AQUA PATIO

Pontoon Boats

  

BENNINGTON MARINE

Pontoon Boats 

FOUR WINNS

Deckboats

Fiberglass Outboard Boats

Sterndrive Bowrider Boats

 

G3 BOATS

Aluminum Outboard Boats

 

GLASTRON

Fiberglass Outboard Boats

Sterndrive Bowrider Boats

  

HARRIS FLOTEBOTE

Pontoon Boats

  

HONDA MARINE

Outboard Engines

  

KAYOT

Deckboats

 

LARSON

Sterndrive Bowrider Boats

  

MANITOU PONTOON BOATS

Pontoon Boats

  

PREMIER MARINE

Pontoon Boats

  

REGAL MARINE

Deckboats

Sterndrive Bowrider Boats

Sterndrive Cuddy Express Boats

  

SEA RAY BOATS

Deckboats

Fiberglass Outboard Boats

Sterndrive Bowrider Boats

Sterndrive Cuddy Express Boats

Inboard Express Cruiser Boats]

Inboard Fishing Express Boats

Inboard Flybridge Sedans & Convertible Boats

Inboard Motor Yachts & Trawlers

 

SEDONA MARINE

Pontoon Boats

 

SWEETWATER

Pontoon Boats

  

VOLVO PENTA OF THE AMERICAS

Sterndrive Engines

 

YAMAHA MOTOR CORPORATION USA

Outboard Engines

 

"The fact we have more CSI Award recipients this year than ever before validates industry efforts to improve product quality and customer satisfaction across the board," says NMMA president Thom Dammrich. "These 56 companies are leading the charge to make the best times in every boater's life every day they are on the water, and to make boating the number one choice in recreation."

NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry.

Since the program's inception, more than 400,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturer companies to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 96 boat and engine brands participating.


The Marine Industry CSI program meets the 2007 model year CSI requirements of the NMMA Boat/Yacht Certification program. For manufacturers that are full participants in the Marine Industry CSI process, the included reporting also fills the dealer level CSI requirements of the Marine Industry Dealership Certification program.


For more information on CSI Award recipients, or to get involved with the CSI program, contact NMMA director of CSI Programs Terry Leitz at (312) 946-6212; tleitz@nmma.org.


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