Boating shoots for a `Madness'

Published online: Mar 16, 2007 News Soundings Trade Only News
Viewed 137 time(s)

The 2007 NCAA Division I men's basketball tournament started this week, and fans hopefully noticed the Discover Boating commercials and online banner ads that are going throughout the event.

 

CBSSportsLine.com will begin streaming Discover Boating ads at the end of the week, and the program will have at least one spot broadcast during each game.

 

The tournament, dubbed "March Madness," is one of the most-watched events in college sports.

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