Toyota Launches Fishing Site

April 2007 News

Toyota Motor Sales, USA, Inc. has launched a new website devoted strictly to their professional angler team that thoroughly documents the activities of the members both on and off the water. Besides the traditional printed stories, Toyota has developed a new series of webisodes called "Hooked" that debuted on <> Monday April 9, 2007 to begin the 15 episode weekly series.

Loaded with lots of behind the scenes footage, "Hooked" is a true first-of-its kind for the bass fishing industry.  It delivers footage of the life of pro anglers away from the water and directly to the computer screen of fishing fans worldwide.

Video crews spent nearly a month shadowing the Toyota Tundra Fishing Team; Greg Hackney, Mike Iaconelli, Terry Scroggins, Dave Wolak and Kevin VanDam, capturing over 70 hours of film living life as they know it from practice at the 2007 Bassmaster Classic to life at home.

Mike Davis, Executive Producer of "Hooked" said, "I was amazed by not only the number of miles these anglers drive to compete and fulfill sponsor obligations, but more than anything, I was amazed at what super good people they are.  They have very diverse personalities, but they all share a central passion for fishing, and none of them are afraid of hard work."

New episodes of "Hooked" will air every Sunday for the next sixteen weeks. Episodes will also be able to be viewed on <> , <> , <>  and many others.

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