Forest River, a builder of leisure vehicles, acquired Priority One Financial Services from its founder and president, Lisa Gladstone.
Terms of the deal were not disclosed.
Gladstone will continue to manage Priority One as president, and the company will remain headquartered in St. Petersburg, Fla.
“Our acquisition of Priority One is another important step Forest River is taking to partner with our dealers to make them the most-profitable, best-managed and financially strongest dealers in our markets,” stated Pete Liegl, president of Forest River
“We are very excited to join the Forest River team,” stated Lisa Gladstone. “With Forest River’s market leadership and significant financial strength, we are now better positioned than ever to provide powerful solutions to our dealer partners.”
Priority One, founded in 1987, is a finance and insurance outsourcing company, serving more than 600 marine and recreation vehicle dealers throughout the United States.
Forest River manufactures a complete line of motorized and towable recreation vehicles, utility trailers, buses, boats and manufactured houses. Forest River is a wholly owned subsidiary of Berkshire Hathaway.