Forest River Continues To Grow

Manufacturer Acquires Priority One Financial Services

Published online: May 03, 2007 News Soundings Trade Only News
Viewed 133 time(s)

Forest River, a builder of leisure vehicles, acquired Priority One Financial Services from its founder and president, Lisa Gladstone.


Terms of the deal were not disclosed.


Gladstone will continue to manage Priority One as president, and the company will remain headquartered in St. Petersburg, Fla.


"Our acquisition of Priority One is another important step Forest River is taking to partner with our dealers to make them the most-profitable, best-managed and financially strongest dealers in our markets," stated Pete Liegl, president of Forest River


"We are very excited to join the Forest River team," stated Lisa Gladstone. "With Forest River's market leadership and significant financial strength, we are now better positioned than ever to provide powerful solutions to our dealer partners."


Priority One, founded in 1987, is a finance and insurance outsourcing company, serving more than 600 marine and recreation vehicle dealers throughout the United States.


Forest River manufactures a complete line of motorized and towable recreation vehicles, utility trailers, buses, boats and manufactured houses. Forest River is a wholly owned subsidiary of Berkshire Hathaway.

You May Also Be Interested In...

March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
March 17, 2015

World's fastest pontoon boat gets even faster

When you think of fast boats, a pontoon is probably pretty low on your list, just ahead of houseboats and tugboats. Brad Rowland begs to differ.
March 05, 2015

West Marine begins "Do It Yourselfie!" promotion

Show off your selfie fixing up your boat and West Marine could lend you a hand.
March 04, 2015

Pontoon Brands United

Premier Marine announced today the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
March 02, 2015

West Marine's New Product Review Day set for March 20

West Marine has announced the date for this year's iteration of their New Product Review Day.
February 19, 2015

Honda Marine and Coach Pontoons Are Now Partners

The PDB team has exciting news! While we were at the 2015 Miami International Boat Show, Honda Marine announced their new exclusive OEM agreement with Coach Pontoons!
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!