BRP's outboard engine division recently introduced a dealer education program for its Evinrude E-TEC engines.
"Stroke of Genius" is a dealer support tool designed to educate dealership sales staff on the product advantages and prepare them to see the products to consumers.
"We've implemented an exciting educational tool designed to help Evinrude dealerships capture more retail sales by boosting the confidence of our retail partners as their knowledge increases," said Mike Kennedy, president-North American sales, outboard engines, in a statement.
The interactive online course includes an incentive program for dealer sales representatives to earn product rewards through a point system.
