Brunswick, GE extend partnership

Published online: Jun 18, 2008 News
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The joint venture was formed in 2002, and began operations in 2003 with the goal of providing a stable, long-term source of wholesale floorplan financing for Brunswick boat dealers.
"BAC's goal remains the same," said Scott Danahey, BAC general manager, in a statement. "We are committed to providing market-leading products and service to Brunswick marine dealers."
BAC has operations in Knoxville, Tenn., and Fond du Lac, Wis., and has become the largest floorplan finance provider for Brunswick boat brands and Mercury Marine engines in the United States, and one of the largest providers of wholesale financing programs and service to the marine industry.
"We have been extremely pleased with the results and performance of this joint venture," said William Metzger, Brunswick vice president and treasurer, in a statement. "The venture has been a successful partnership between two industry leaders. BAC brings together the resources of the world's largest marine company with GE Capital Solutions, a leading provider of distribution finance services."

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