Bombardier Recreational won't go public for now

Published online: Sep 27, 2008 News Soundings Trade Only
Viewed 112 time(s)

After being spun off by Bombardier Inc. in 2003, the goal was to take BRP public within five years, but the slowdown has put that on hold, president and CEO José Boisjoli told the Globe and Mail newspaper.
Instead, the company is developing new products to move more aggressively into the high-end power-sports category, the newspaper reports.
"We're reducing certain [product] programs and tightening our belt," but that won't be at the expense of developing new products, Boisjoli said. "That's at the core of our strategy to stand out from the pack, especially with globalization and the rise of cheap imports."
In other news, BRP recently dedicated its new design and innovation center to company chairman, Laurent Beaudoin.
"For more than 45 years, Laurent Beaudoin has been a firm believer that innovation is the only way to succeed," said Boisjoli. "We wanted to commemorate a man whose leadership, passion, innovative spirit and dedication have made our company a leader in the power-sports industry."
The 50,000-square-foot, $15 million building in Valcourt, Quebec, will house BRP's design and advanced concept teams, which include transportation designers, product designers, graphic designers, engineers, human factors experts, mechanics, CAD technicians, modelers, molders, painters and management personnel.

You May Also Be Interested In...

April 16, 2015

Breaking News

The National Marine Manufacturers Association canceled the Progressive Chicago In-Water Boat Show, which was set to take place June 11-14, and will stop producing the annual show.
April 16, 2015

West Marine announces new "Deck Out Dad" social media contest

West Marine has launched a new social media campaign called Deck Out Dad!
April 03, 2015

66 Days At Sea

We are happy to report that after being adrift at sea and lost for 66 days, Louis Jordan has been rescued 200 miles off the coast of South Carolina.
April 01, 2015

JC Manufacturing becomes JC TriToon Marine

Formerly known as JC Manufacturing, the Indiana-based pontoon manufacturer has officially changed its name to JC TriToon Marine.
March 31, 2015

Cascade Cycleboats launches pedal-powered boat tours

A rickshaw by any other name...wouldn't be a rickshaw anymore, I guess. But Cascade Cycleboats certainly evoke those three-wheeled conveyances of years past.
March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!