Yamaha launches online training program

Published online: Oct 27, 2008 News Yamaha Marine
Viewed 127 time(s)

The new program, "No Bad Sales," is the second in a series of online training modules available to Yamaha marine dealers under the `Education' tab in the Yamaha Marine Business System (YMBS). Training modules such as these will give dealers the opportunity to learn without the added expense of traveling to an off-site classroom.
"This is a completely new course," said Martin Peters, Yamaha Marine Group manager, dealer education. "We have never offered a sales course online or as a DVD, and the curriculum is inspired by or marine dealers from all over the country."
Dealers contributed directly to the curriculum through "Golden Nuggets," day-to-day techniques that have been tried and proven in marine dealerships.
Included in the module are ideas for developing trust and rapport with customers. The curriculum also teaches selling techniques, such as learning product buzzwords and listening to customers to learn which buzzwords are most important to them. Strategies taught include improving overall sales by identifying (or creating) your dealer's competitive advantages and then selling your dealership by presenting competitive advantages to the customer.
YMU dealer management training offers product, sales, service management and overall dealer management curriculum. A complete 2008 Comprehensive Resource Guide for all YMU courses is available on the Yamaha Marine Business System (YMBS). It is also available in hard copy. If dealers would like an additional hard copy of the 2008 YMU Comprehensive Resource Guide, they should contact Libby Smith via e-mail at Libby_Smith@yamaha-motor.com.

You May Also Be Interested In...

March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
March 17, 2015

World's fastest pontoon boat gets even faster

When you think of fast boats, a pontoon is probably pretty low on your list, just ahead of houseboats and tugboats. Brad Rowland begs to differ.
March 05, 2015

West Marine begins "Do It Yourselfie!" promotion

Show off your selfie fixing up your boat and West Marine could lend you a hand.
March 04, 2015

Pontoon Brands United

Premier Marine announced today the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
March 02, 2015

West Marine's New Product Review Day set for March 20

West Marine has announced the date for this year's iteration of their New Product Review Day.
February 19, 2015

Honda Marine and Coach Pontoons Are Now Partners

The PDB team has exciting news! While we were at the 2015 Miami International Boat Show, Honda Marine announced their new exclusive OEM agreement with Coach Pontoons!
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!