Study credits effect of `Take Me Fishing' promotion

Published online: Dec 10, 2008 News Soundings Trade Only
Viewed 142 time(s)
The study also showed that 40 percent are more likely to fish from a boat.
"This is great news, because our goal for the new campaign is to inspire boaters and anglers to take action, and these results show that our new advertising can motivate them to do just that," said RBFF president and CEO Frank Peterson.
"With a more compelling message, the Take Me Fishing campaign has the potential to get more people fishing, boating and buying their fishing license, which helps us achieve our overall goal of increasing participation and generating critical funds for conservation," he added.
RBFF relaunched Take Me Fishing this year with a goal of maintaining awareness and creating a stronger call to action. The traditional media buy was extended from three to 12 months and included regional radio, and more online and print advertising.
Since the campaign launched in April, the new Take Me Fishing website,
which is featured on all advertising and communications materials, has seen an average monthly traffic increase of 114 percent, according to RBFF.
The online study of more than 1,600 people was conducted by Russell Research.

You May Also Be Interested In...

April 16, 2015

Breaking News

The National Marine Manufacturers Association canceled the Progressive Chicago In-Water Boat Show, which was set to take place June 11-14, and will stop producing the annual show.
April 16, 2015

West Marine announces new "Deck Out Dad" social media contest

West Marine has launched a new social media campaign called Deck Out Dad!
April 03, 2015

66 Days At Sea

We are happy to report that after being adrift at sea and lost for 66 days, Louis Jordan has been rescued 200 miles off the coast of South Carolina.
April 01, 2015

JC Manufacturing becomes JC TriToon Marine

Formerly known as JC Manufacturing, the Indiana-based pontoon manufacturer has officially changed its name to JC TriToon Marine.
March 31, 2015

Cascade Cycleboats launches pedal-powered boat tours

A rickshaw by any other name...wouldn't be a rickshaw anymore, I guess. But Cascade Cycleboats certainly evoke those three-wheeled conveyances of years past.
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!