Grow Boating reports that nearly 500,000 people who visited DiscoverBoating.com have clicked on a manufacturer or certified dealer link and clicked through to their Web site since 2007.
Also, with its foray online and a partnership with www.technorati.com, Discover Boating has aggregated all boating blogs under an online Discover Boating "channel."
Discover Boating's presence on Technorati.com delivered more than 5 million impressions and an estimated 2,400 people to the boat selector tool.
"These results reinforce that despite our budget cutbacks and decreases in consumers' disposable income, there still seems to be strong interest in boating," said Carl Blackwell, Grow Boating's vice president of marketing and communications, in a statement.
"We've tweaked our Discover Boating strategy to reflect the times and do more than build awareness," he said. "We're providing more gateways to our stakeholders own websites to help them move inventory."
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