Four Winns boosts production in Michigan

Published online: Mar 30, 2010 News
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Production at Four Winns' Cadillac, Mich., plant has increased since its purchase by Platinum Equity, and the facility recently played host to Michigan Gov. Jennifer Granholm, company officials and Platinum Equity principal Louis Samson.

"We are so excited to be in Michigan and to be part of marine manufacturing here," Samson said. "There is an excellent work force here in Cadillac, there are great quality standards in place and advanced technology - building boats is something that Platinum Equity has been looking to do for some time ... and now is the right time."

Since the purchase, Four Winns has been gearing up and production has gone from one line to three in recent weeks and many workers have been called back from layoffs caused by the Genmar bankruptcy.

Engineering, marketing and sales, warranty and parts - and all other company functions - are beginning to return to normal functions, the company said in a statement.

"During these tough times, we've been fortunate to have had the ability to keep our design team operational," said Jeff Olson, Four Winns president, in a statement. "You'll soon be seeing the product and design innovations for the 2011 lineup and we know with the guidance and expertise that Platinum brings to the table - coupled with their reinvestment in the Four Winns brand - we are assured that our future is bright and this change is a very positive first step, a step in the right direction."

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