Finalists named for Discover Boating campaign

Published online: Jul 30, 2010 News Trade Only Today
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The search is under way for an agency to develop plans for the Discover Boating campaign.

A task force made up of the Grow Boating board of directors and staff narrowed the list of integrated marketing agencies to develop plans for the ramp-up of the Discover Boating campaign to three finalists: McCarty Bowen, Olson and R&R Partners.

The agencies will make presentations to the board in August in Chicago.

The selected agency will present its recommendations for the relaunch to the Grow Boating board Sept. 28 at the International BoatBuilders' Exhibition & Conference in Louisville, Ky.

Jones Lundin Beals, a Chicago-based agency search firm, was retained to manage the search.

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