The Recreational Boating & Fishing Foundation released new research that it says helps define the impact of anglers and boaters in social media.
The Social Media Audit, conducted by RBFF and Magnet 360, evaluated anglers and boaters in three market segments: new, casual and avid.
Key findings include:
"We knew it was important to learn how anglers and boaters are using social media in order to more effectively reach them with our program and product information," RBFF president and CEO Frank Peterson said in a statement. "We hope this research will not only help us inspire participation in boating and fishing, but also help guide our stakeholders' marketing and communication outreach efforts."
Additional findings about boaters show:
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