RBFF report details social media's impact

Published online: Jul 22, 2010 News Trade Only Today
Viewed 154 time(s)
 

The Recreational Boating & Fishing Foundation released new research that it says helps define the impact of anglers and boaters in social media.

 

The Social Media Audit, conducted by RBFF and Magnet 360, evaluated anglers and boaters in three market segments: new, casual and avid.

Key findings include:

  • Fishing and boating are very popular topics in social media
  • More people share experiences about fishing and boating in social networks like Facebook and Twitter
  • Avid anglers and boaters tend to post more in forums, where the conversation is focused on specific topics like techniques, equipment and repair.

"We knew it was important to learn how anglers and boaters are using social media in order to more effectively reach them with our program and product information," RBFF president and CEO Frank Peterson said in a statement. "We hope this research will not only help us inspire participation in boating and fishing, but also help guide our stakeholders' marketing and communication outreach efforts."

Additional findings about boaters show:

  • Facebook is the lead channel with posts by individuals sharing their own boating experiences
  • Forums have engaged followers/participators. Content is technically focused on equipment, repair and buying/upgrading boats. Strongest forums are at the state/regional level and cater to avid anglers
  • Twitter comes in third with posts best summed up as real-time "shoutouts" from people socializing on boats.

You May Also Be Interested In...

March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
March 17, 2015

World's fastest pontoon boat gets even faster

When you think of fast boats, a pontoon is probably pretty low on your list, just ahead of houseboats and tugboats. Brad Rowland begs to differ.
March 05, 2015

West Marine begins "Do It Yourselfie!" promotion

Show off your selfie fixing up your boat and West Marine could lend you a hand.
March 04, 2015

Pontoon Brands United

Premier Marine announced today the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
March 02, 2015

West Marine's New Product Review Day set for March 20

West Marine has announced the date for this year's iteration of their New Product Review Day.
February 19, 2015

Honda Marine and Coach Pontoons Are Now Partners

The PDB team has exciting news! While we were at the 2015 Miami International Boat Show, Honda Marine announced their new exclusive OEM agreement with Coach Pontoons!
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!