Four Winns implements new selling strategy

Published online: Oct 04, 2010 News
Viewed 155 time(s)
Rec Boat Holdings has rolled out a new network strategy program designed to increase awareness and broaden exposure for its Four Winn brand to customers. Legendary Marine agreed to be a Four Winns "Premiere Demonstration Dealer," allowing the manufacturer's network of cruiser dealers to host VIP guests considering the purchase of a Four Winns cruiser, according to a recent press release from Four Winns. 

"We are always looking for new and innovative ways to enhance the customer buying experience," Roch Lambert, group president of Rec Boat Holdings, said in the release. "After visiting the Legendary Marine facility, I was very impressed with their overall value proposition to the consumer and knew right away this would fit nicely with our strategy. Legendary Marine has a successful business model that we plan to leverage as a good business partner." 

Legendary Marine will be the hosting dealer for the 2011 launch of Four Winns' cruiser line later this fall. 

You May Also Be Interested In...

March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
March 17, 2015

World's fastest pontoon boat gets even faster

When you think of fast boats, a pontoon is probably pretty low on your list, just ahead of houseboats and tugboats. Brad Rowland begs to differ.
March 05, 2015

West Marine begins "Do It Yourselfie!" promotion

Show off your selfie fixing up your boat and West Marine could lend you a hand.
March 04, 2015

Pontoon Brands United

Premier Marine announced today the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
March 02, 2015

West Marine's New Product Review Day set for March 20

West Marine has announced the date for this year's iteration of their New Product Review Day.
February 19, 2015

Honda Marine and Coach Pontoons Are Now Partners

The PDB team has exciting news! While we were at the 2015 Miami International Boat Show, Honda Marine announced their new exclusive OEM agreement with Coach Pontoons!
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!