J&D Acquisitions said it filed a lawsuit against the SeeDealerCost.com website, alleging that the use of its contractual and proprietary pricing information "will damage our brands and our dealers and we will not stand for it."
A letter was sent last week to all Larson, Seaswirl, FinCraft and Triumph dealers and sales representatives to inform them of the legal action. J&D Acquisitions also owns Marquis and Carver yachts.
The suit was filed in Hennepin County, Minn.
"Please know that we are fully investigating how this site obtained our contractual and proprietary information," chairman and CEO Irwin Jacobs said in the letter. "Once such source is identified, you can trust that the appropriate actions will be taken to deal with these individuals."
Jacobs stressed the importance of not releasing such information to a third party.
"We are prepared to do everything in our power to protect our brands and our dealers," he said. "These illegal acts will not be tolerated."
The SeeDealerCost.com site, which launched last week, lists many builders by name. Of the J&D Acquisition brands, only Larson has its own link on the site.
A representative of the site did not immediately return calls for comment.