Yamaha unveils watercraft app

Published online: Mar 23, 2011 News Trade Only Today
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Yamaha WaterCraft Group, a division of Yamaha Motor Corp. USA, released the Yamaha WaterCraft App for the iPhone and iPad in the Apple App Store.

This free app is a virtual-salesman tool for Yamaha WaveRunner and boat dealerships.

"Never before has such a wealth of information been this easily accessible, in brilliant quality, with engaging rich media and all the specs, features, fuel data, photos, performance numbers and video that help customers with their purchase decision," the company said in a statement.

In one download, Yamaha dealers can put everything customers want to know about Yamaha WaveRunners and boats into the hands of their sales staff and the information is entirely contained within the device.

"Mobile and tablet devices present the ideal platform to showcase our products in a fun and engaging way that connects with today's consumer," said Bryan Seti, national marketing manager for Yamaha's WaterCraft Group, in a statement. "We look forward to keeping this app updated with the latest information, videos and new features to enrich the sales experience even further."

Click here for the full release.

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