Rec Boat Holdings announced the new 2012 Four Winns product line this week to its North American and international dealer and distributor retailers.
Audience members from around the world were introduced to four new models for the brand, as well as many refinements to specific models across the line.
“We are aggressively attacking the recreational segment in order to bring a distinctive level of separation between Four Winns and our competitors,” Rec Boat Holdings group president Roch Lambert said in a statement. “This year’s lineup is a direct hit and creates a powerful reason for consumers to choose a Four Winns boat.
“Our new sport models bring a tremendous amount of value for the investment with more roominess, added features and optional packages designed to offer customization opportunities to fit the buyer’s budget,” he added.
Rec Boat Holdings, a subsidiary of Platinum Equity Affiliates’ PBH Marine Group, is engaged in the design, manufacturing, marketing and distribution of the Four Winns, Glastron and Wellcraft boat brands.
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