RBFF releases Anglers' Legacy survey

Published online: Oct 20, 2011 News Trade Only Today
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The Recreational Boating & Fishing Foundation's Anglers' Legacy program continues to have a positive effect on the fishing and boating industry, according to a new survey, the foundation said.

The annual survey shows that program participants, known as ambassadors, introduce an average of 64 percent more newcomers to the sport than non-ambassadors. Ambassadors also spend, on average, $650 more annually than non-ambassadors on boating- and fishing-related products, travel and services, according to RBFF.

"Anglers' Legacy continues to prove its value to the industry and the future of the sport," RBFF president and CEO Frank Peterson said in a statement. "We are looking at some new ways to engage ambassadors and reward them for their efforts, which are critical to growing participation in fishing and boating and supporting state conservation efforts."

Key findings include:

 

Ambassadors are introducing youth and newcomers to fishing.

 Ambassadors took an average of 3.9 newcomers fishing within the last 12 months, 64 percent more than non-ambassadors.

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