Larson Boat Group announced the launch of a redesigned and interactive website showcasing its 2012 models.
"This new site provides a massive amount of easy-to-find information for our customers and dealers," Larson executive vice president and COO Mike O'Connell said in a statement. "We wanted the site to reflect our passion and excitement for Larson's 2012 lineup. We also wanted the site to be a real value for consumers, and I think we've achieved that with more than 600 photographs and a HD video for each of Larson's 22 boat models. Of those 22, 11 are brand-new for 2012, including four FX Series fishing boats that were unveiled at our dealer meeting."
Other website features include social media connections and a three-step "build-a-boat" page with detailed base and options pricing. The site is also designed to work seamlessly on all smart phones and iPads.
Larson designs, builds and markets 50 models of boats in three brands: Larson, Triumph and Striper.