RBFF hosts fish, wildlife agency marketing workshop

Published online: Dec 29, 2011 News Boating Industry
Viewed 247 time(s)

ALEXANDRIA, Va. - The Recreational Boating and Fishing Foundation welcomed 45 state fish and wildlife agencies for a marketing workshop Dec. 6-8 in Phoenix. The workshop focused on integrated marketing efforts between the agencies designed to drive fishing license sales in 2012.

The 2011 workshop went over the program's results from 2011 and discussed direction for the State Fishing License Marketing Program in 2012. The program was established in 2008 to bring together participants form RBFF's State Fishing License Marketing Program, and in 2010 the RBFF expanded it to include all 50 states.

This year's keynote speaker, John Seabreeze, shared successful marketing campaigns from the golf industry and compared them with recreational fishing and boating, giving agencies ideas for consumer acquisition and retention plans to bring to the fishing and boating industry.

"Convening state agencies at the state marketing workshop and getting them to engage in a dialogue about marketing efforts is critical," RBFF President and CEO Frank Peterson said in a release. "We're working to advance these state agency partnerships in an effort to increase fishing license sales and boat registrations nationwide, which in turn, generates funds needed for state conservation projects."

The RBFF's State Fishing License Marketing Program was launched in March 2008 to increase participation in fishing and generate awareness of the link between license sales and conservation efforts. Currently the RBFF partners with 34 states through the program.


You May Also Be Interested In...

April 16, 2015

Breaking News

The National Marine Manufacturers Association canceled the Progressive Chicago In-Water Boat Show, which was set to take place June 11-14, and will stop producing the annual show.
April 16, 2015

West Marine announces new "Deck Out Dad" social media contest

West Marine has launched a new social media campaign called Deck Out Dad!
April 03, 2015

66 Days At Sea

We are happy to report that after being adrift at sea and lost for 66 days, Louis Jordan has been rescued 200 miles off the coast of South Carolina.
April 01, 2015

JC Manufacturing becomes JC TriToon Marine

Formerly known as JC Manufacturing, the Indiana-based pontoon manufacturer has officially changed its name to JC TriToon Marine.
March 31, 2015

Cascade Cycleboats launches pedal-powered boat tours

A rickshaw by any other name...wouldn't be a rickshaw anymore, I guess. But Cascade Cycleboats certainly evoke those three-wheeled conveyances of years past.
March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!