FLW, the tournament-fishing organization, announced that Lowrance, a leading brand in marine electronics since 1957 and GPS navigational systems since 1992, agreed to a long-term contract extension as the exclusive sonar and GPS equipment sponsor of FLW.
Terms of the agreement were not disclosed.
“Lowrance continues to lead the industry with marine electronics that provide anglers the highest level of performance and innovation,” FLW marketing division president Trish Blake said in a statement. “Their reputation as a global-leading consumer electronics company that puts the fisherman first clearly defines why they are considered the best in this sport.”
As part of the agreement, Lowrance will retain exclusive exposure across all platforms of FLW, including its tournaments, multiple websites, magazines and various FLW events.
“Partnering with the premier tournament-fishing organization brings our innovative products to millions of anglers across the country. We are proud to continue our long-term relationship, showcasing the best in marine electronics,” Lowrance director of marketing Gordon Sprouse said in a statement.
The Lowrance brand is wholly owned by Navico Inc.