Sea Ray display wins award at New York show

Published online: Jan 13, 2012 News Boating Industry
Viewed 210 time(s)

KNOXVILLE, Tenn. - Sea Ray Boats took home the award for Best Boat Display at the 2012 New York Boat Show for its display, which incorporated interactive elements and a design and layout that was accessible for visitors with disabilities.

Sea Ray debuted the new display at the New York Show after nine months of work by InterGlobal Exhibits of Denver with input from Sea Ray and MarineMax.

The New York Boat Show's manager, Jon Pritko, said it was all the things Sea Ray did together that put it on top.

"First, the display is absolutely visually stunning. The use of different materials mirrors the quality, design and craftsmanship of the boats, and the use of video screens and the interactive aspects give potential customers an experience that is second to none."

The exhibit covered 12,000-square feet of the show floor with many of Sea Ray's boats and more than 40 monitors playing videos. It also allowed visitors to use a custom Sea Ray app to look through product images, specifications and more.

"At Sea Ray, we always strive to demonstrate the exceptional products, service and lifestyle that we offer to customers," Rob Noyes, vice president of marketing for Sea Ray, said in a release. "Our new boat show display embodies this approach and enables visitors to see and feel the premium allure of our brand. This award is a testament to Sea Ray's efforts to bring to life the best sales atmosphere and owner experience possible."

Sea Ray said the display will be viewable next at the 2012 Miami International Boat Show, Feb. 16-20.

You May Also Be Interested In...

April 16, 2015

Breaking News

The National Marine Manufacturers Association canceled the Progressive Chicago In-Water Boat Show, which was set to take place June 11-14, and will stop producing the annual show.
April 16, 2015

West Marine announces new "Deck Out Dad" social media contest

West Marine has launched a new social media campaign called Deck Out Dad!
April 03, 2015

66 Days At Sea

We are happy to report that after being adrift at sea and lost for 66 days, Louis Jordan has been rescued 200 miles off the coast of South Carolina.
April 01, 2015

JC Manufacturing becomes JC TriToon Marine

Formerly known as JC Manufacturing, the Indiana-based pontoon manufacturer has officially changed its name to JC TriToon Marine.
March 31, 2015

Cascade Cycleboats launches pedal-powered boat tours

A rickshaw by any other name...wouldn't be a rickshaw anymore, I guess. But Cascade Cycleboats certainly evoke those three-wheeled conveyances of years past.
March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!