Sea Ray display wins award at New York show

Published online: Jan 13, 2012 News Boating Industry
Viewed 201 time(s)

KNOXVILLE, Tenn. - Sea Ray Boats took home the award for Best Boat Display at the 2012 New York Boat Show for its display, which incorporated interactive elements and a design and layout that was accessible for visitors with disabilities.

Sea Ray debuted the new display at the New York Show after nine months of work by InterGlobal Exhibits of Denver with input from Sea Ray and MarineMax.

The New York Boat Show's manager, Jon Pritko, said it was all the things Sea Ray did together that put it on top.

"First, the display is absolutely visually stunning. The use of different materials mirrors the quality, design and craftsmanship of the boats, and the use of video screens and the interactive aspects give potential customers an experience that is second to none."

The exhibit covered 12,000-square feet of the show floor with many of Sea Ray's boats and more than 40 monitors playing videos. It also allowed visitors to use a custom Sea Ray app to look through product images, specifications and more.

"At Sea Ray, we always strive to demonstrate the exceptional products, service and lifestyle that we offer to customers," Rob Noyes, vice president of marketing for Sea Ray, said in a release. "Our new boat show display embodies this approach and enables visitors to see and feel the premium allure of our brand. This award is a testament to Sea Ray's efforts to bring to life the best sales atmosphere and owner experience possible."

Sea Ray said the display will be viewable next at the 2012 Miami International Boat Show, Feb. 16-20.

You May Also Be Interested In...

March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
March 17, 2015

World's fastest pontoon boat gets even faster

When you think of fast boats, a pontoon is probably pretty low on your list, just ahead of houseboats and tugboats. Brad Rowland begs to differ.
March 05, 2015

West Marine begins "Do It Yourselfie!" promotion

Show off your selfie fixing up your boat and West Marine could lend you a hand.
March 04, 2015

Pontoon Brands United

Premier Marine announced today the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
March 02, 2015

West Marine's New Product Review Day set for March 20

West Marine has announced the date for this year's iteration of their New Product Review Day.
February 19, 2015

Honda Marine and Coach Pontoons Are Now Partners

The PDB team has exciting news! While we were at the 2015 Miami International Boat Show, Honda Marine announced their new exclusive OEM agreement with Coach Pontoons!
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!