RBFF launches PSA campaign to promote boat registrations

Published online: Feb 25, 2012 News Boating Industry
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ALEXANDRIA, Va. - The Recreational Boating and Fishing Foundation recently announced a new campaign that uses humor to promote fishing licenses and boat registrations by anglers and boaters.

The campaign, titled "2012 Take Me Fishing Public Service Announcement," will feature radio and television spots inspired by retro 1950s public service announcements. The group plans to extend the campaign with a social media component in spring.

"The fact is, no one cares more about protecting America's waterways than anglers and boaters," RBFF President and CEO Frank Peterson said in a statement. "We respect these resources because we enjoy them. RBFF's Take Me Fishing PSAs are letting people know that by doing what they are supposed to do anyway, purchase a fishing license or register their boat, they play a meaningful role in aquatic conservation."

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