With a goal of building the strongest boat owner communities in the industry, Nautic Global Group is utilizing the latest technologies, engagement strategies and communication tools to completely revitalize the existing Owner's Club programs for its Rinker, Hurricane, Polar Kraft, Sanpan, Aqua Patio, Sweetwater and Parti Kraft brands.
"We have seen the incredible power of social media to engage our owners one-on-one, whether it's sharing tips on operating their boat, handling customer service questions or giving them a chance to communicate with other owners," said Marketing Director Steve Tadd. "As an extension of that, it makes sense to create a cohesive `on-domain' community to encourage communication among owners, as well as with our employees, vendors and suppliers."
To launch and manage the new programs, Nautic Global Group has expanded its relationship with industry veteran Steve Rosenberg and his social media company, Avid Custom Media. Rosenberg has hosted and produced more than 200 product and instructional videos across Nautic Global Group's brands over the past two years, as well as handling a number of content-related projects for the company. (www.nauticglobalgroup.com)