“What we’re doing is concentrating on what’s selling,” Larson president and CEO Rob Parmentier said. Pontoons are definitely selling.
A former Sea Ray Boat Group president, Parmentier has been at the helm of Larson since October. “I’ve made five years’ worth of changes in three months,” he said. “There’s a lot happening here.”
The Escape pontoon, which will come in 22-, 23 and 25-foot models, has a fiberglass deck, aluminum vee-bottom hulls, LED lighting along the bow and a full stand-up cabana at the stern with a head.
“This isn’t grandpa’s pontoon,” Parmentier said.