Mercury Marine launches new global website

Site will feature information in 13 languages

Published online: Aug 12, 2014 Industry
Viewed 235 time(s)
Web Exclusive

Mercury Marine, the world leader in commercial and recreational marine propulsion and technology, launched on Tuesday its new global website, www. mercurymarine.com, designed to enhance the consumer experience and provide a single online point of reference for all Mercury partners and consumers around the world.

“Delivering content in the native language of the site visitor is an important goal of this site redesign,” said Jon Mathews, Mercury Marine director of global branding. “We did extensive research to determine which languages represented more than 95 percent of all site traffic and are pleased to share Mercury Marine content in 13 languages."

Stage one of the rollout, completed Tuesday, was launched for the North American audience and provides content in English, Spanish and French.

Mercury will continue rolling out localized content variations for audiences in Asia, Australia/New Zealand, Latin America and Europe throughout the year and into early 2015. Currently, site visitors in North America can access the new global website. All other visitors will have the option to view the North American site or be redirected to the current version of their country’s site.

The new global website from Mercury Marine will be optimized and easy to use on any type of device – tablet, mobile or desktop.

“When reviewing our site statistics, we recognized that site usage by mobile devices was increasing every quarter,” Mathews said. “By redesigning the site to be fully responsive to boaters, dealers and boat builders, regardless of how they access it, we will deliver unfettered access to all Mercury-related content, which improves the online experience."

The new Mercury Marine global website includes:

  • Responsive design (the site is optimized for desktop, tablet and/or mobile devices without any loss of content or usability).
  • Improved navigation and access to local content.
  • Content translated into English, Spanish and French for North America, with 13 languages overall.
  • Improved navigation and design for better access to content such as engine information, specifications, video, Boat House Bulletins and the prop selector.
  • A global dealer locator that enables the user to search for dealers throughout Mercury's global dealer network. 

You May Also Be Interested In...

April 02, 2015

BoatUS reveals the top ten boat names for 2015

BoatUS has released their annual list of the top ten boat names in the country.
March 24, 2015

Double Whammy of accolades for BRP and Evinrude

At the 2015 Miami International Boat Show, BRP and Evinrude showcased their alternative fuel biobutanol and were awarded the NMMA 2015 Innovation Award.
March 10, 2015

Clemons Boats joins with Carefree Boat Club

Clemons Boats in Sandusky, Ohio has joined forces with Carefree Boat Club to further supplement their day-to-day operations.
December 11, 2014

Yamaha OEM staff gain captain’s licenses

Yamaha Marine Group said all 11 members of its OEM technical support group received the Coast Guard’s Merchant Mariner credential, or “captain’s license,” as of Nov. 17.
December 10, 2014

Extreme Avalon Adventure

If you’re anything like us, then a crazy adventure sounds like a good time. If this adventures involves boating, even better.
December 09, 2014

Mercury Marine casts 2.5 millionth propeller

Mercury Marine this week celebrates the casting of its 2,500,000th stainless steel propeller in Fond du Lac, Wisconsin.
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!