Hook The Holiday Season’s Hottest Gifts

November 2017 Multimedia Web Exclusive

With over 80 years of successfully making fishing fanatics happy out on the water, an easy way to spread holiday cheer to the anglers on your list is with the latest and greatest from Rapala and Respected Rapala Brands. This one-stop shop is likely to carry whatever you’re looking for, from must-have tools to durable apparel and more. Here are some hot tickets to consider:

Rapala Mag Spring Pliers 


These new spring pliers take advantage of a clever patent-pending “Mag-Spring” system that keeps pliers open and ready for action, so they’re easier to use while you’re juggling a fish or rod. The Mag Spring Pliers include a pivoting quick-draw sheath with belt loop and clip and a handy lanyard connection.

Rapala Precision Line Scissors

As any angler well knows, your ordinary pair of scissors won’t cut it—literally—when it comes to superlines. The new Rapala Precision Line Scissors are designed for cutting and trimming micro super lines on top of traditional fishing lines. This pair features German stainless steel blades with titanium coating that extends life up to 15 times longer than other models.

Rapala 50-pound High Contrast Digital Scale

This cutting-edge digital scale comes with features like the reverse-image LCD illuminated screen, which makes it easy to read the weight of your catch even on bright sunny days. The directional pad operation system offers easy navigation through a variety of menu options like total weight and quick reference for minimum and maximum bin size. There’s even a fish-friendly gripper and alternate stainless steel hook for quick, safe weighing.


Rapala Floating Aerator


This compact accessory offers big results, keeping your bait alive longer by gently aerating 1.5 liters (0.4 gallons) per minute. Ready for most bait-storage containers or enclosures, the Floating Aerator comes with a floating water-activated switch, air-release stone, and 18 hours of continuous run time. Set to run at 15-minute intervals, it’ll give you up to 36 hours of run time.

Rapala Premium Fillet Knives

Every serious angler needs a high-quality fillet knife. Carefully crafted by Finnish blade manufacturer Marttiini, all Rapala fillet knives are founded in the finest European stainless steel. From the classic birch-handled Fish ‘n Fillet to electric and long-lasting battery-powered options, there’s a wide variety of stocking stuffers to choose from – including specialty niche game species options.

Rapala RipStop

The new Rapala RipStop is a fast-ripping, hard-stopping lure with a never-before-seen rear plastic boot tail for mimicking the live-minnow movements of a soft plastic swimbait while also stopping on a dime when paused. This lure can be fished as a twitch bait, popped and ripped like a jerkbait, or cast and reeled in with a steady or variable-speed retrieve. Two-part plastic construction with a non-inserted lip has the RipStop weighing in at 1/4 ounce and diving 3 to 4 feet. Offered in 14 color patterns, this lure comes armed with two sticky-sharp VMC light-wire treble hooks.

Sufix 832 Advanced Superline

Now available for the first time in 8 pound test, this incredibly durable line is formulated with eight fibers (seven Dyneema and one GORE) at 32 pics (weaves) per inch – reportedly the only fishing line to combine both fiber types. Advanced braiding and fiber technology ensure strength, roundness and line consistency meet with improved abrasion resistance, increased casting distance and accuracy, and reduced line vibration. Six color options include the new Coastal Camo, originally designed for saltwater but becoming a favorite among freshwater anglers thanks to its ability to hide among all types of water clarity and color. The Sufix 832 Advanced Superline is available in tests running from two to 80 pounds and can be bought in five spool sizes ranging from 150 yards to 3,500 yards.

Storm 360GT Searchbait

A confidence bait ready to be fished by people of all skill levels, the Storm 360GT Searchbait pairs a minnow-style soft body with a single-ball rattling jig head for lifelike action at any retrieve speed. No added action is even necessary – just tie it on, cast it out and steadily reel it in. This makes it easy to cover a lot of water and uncover more fish.

The lure is also easy to rig and comes with an exclusive VMC Coastal Black hook with an extended “leg” on the line-tie. Storm’s 360GT Searchbait is available in a spectrum of color patterns to “match the hatch” of regional forage species across the country.

Rapala & Respected Rapala Brands Apparel

The best fishing apparel is both comfortable and functional. Rapala and Respected Rapala Brands offer well-fitting T-shirts, long-sleeved shirts, sweatshirts, jackets, hats and many more accessories for pleasing the angler in your life. For any last-minute shopping sprees, these come with overnight shipping if you order before 1 p.m. CST.

Rapala Fishing Pro Series for PS4 & XBOX One

Experience the thrill of competitive angling in the digital world with the brand-new Rapala Fishing: Pro Series video game for XBOX One and PS4. Ideal for getting kids interested in fishing or for those days when you can’t get out to your favorite honey hole, this realistic gameplay experience allows players to fish with their personal favorite Rapala lures on real-world fishing hotspots in tournaments across the nation.

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