After its recent fundraising collaboration with the Leukemia & Lymphoma Society (LLS), West Marine is happy to report big success. Various West Marine store locations across the nation this past October encouraged customers to donate at check-out and add their names to paper sailboat displays in-store. By the end of the 31-day fundraiser, nearly 16,700 paper sailboats were signed by West Marine customers and more than $41,300 was raised to support LLS.
This timing coincided with the wrap-up of LLS’s 2017 Leukemia Cup Regatta campaign, a series of sailing events held at yacht clubs across North America where skippers registered their boats and recruited friends and colleagues to help crew, raise funds, and sponsor their boat.
All funds raised will be poured into supporting life-saving research and patient services. Since the Leukemia Cup Regatta’s inception, more than $62 million has been raised to help advance the LLS mission to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life for patients and their families – not to mention spreading hope.
“West Marine is honored to partner with LLS’s Leukemia Cup Regatta and help accelerate cures,” shared Deb Radcliff, West Marine Senior Vice President, Marketing. “The connection that many of our customers and associates have to The Leukemia & Lymphoma Society’s cause was inspirational for both our associates’ and customers’ families. In the two years we’ve conducted the paper sailboat campaign, we are proud to have raised nearly $85,000 for LLS.”
“The West Marine associates and customer family support of The Leukemia & Lymphoma Society has been incredible,” said sailing legend Gary Jobson, who has served as the National Chairman of the Leukemia Cup Regatta campaign for 25 years. “As a lymphoma survivor, I am all the more grateful for the help that companies like West Marine and overall sailing communities have provided to LLS.”
For more information about West Marine and the Leukemia Cup Regatta Series, please visitwww.westmarine.com http://www.leukemiacup.org/what/sponsors/west_marine/.