In an effort to increase traffic, Evinrude launched a new look for its consumer Web site.
Consumers visiting the site will see new page layouts and more user-friendly navigation tools, with faster uploads and links throughout the site.
"Keeping existing and potential new consumers on our Web site for product and educational information is imperative to communicating our many competitive advantages and ultimately building sales," said Yves Leduc, vice president/general manager for BRP's North American division, in a statement.
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