Brunswick Investing in Pontoons

New $1.2 million facility announced

Published in the August 2013 Issue August 2013 Feature

Brunswick-owned Harris FloteBote and Cypress Cay Pontoons are spending $1.2 million to move manufacturing operations to a facility in Fort Wayne, Ind., that is nearly triple the size of its old one, which also was in Fort Wayne.

The new 360,000-square-foot facility used to be occupied by a division of Lincoln Foodservice Products LLC, whose parent company is Manitowoc, almost tripling the size of the current 120,000-square-foot factory, according to Harris FloteBote and Cypress Cay Marketing Manager Jane Schlegel.

The new facility is being retrofitted and remodeled with plans to begin production at the Hadley Road location this month.

Brad Anderson, vice president of marketing and planning for the Bayliner, Meridian and Sea Ray brands that make up Brunswick recreational fiberglass boats, headed up the operations prior to taking on his new role. Anderson said in early June that Harris FloteBote had nearly tripled its business between 2009 and 2012, adding that Brunswick would “continue to invest” in the brands.

“During the three years I was there, every model had been significantly updated and many new models introduced,” says Anderson. “At the same time, we were able to exploit the market growth in pontoons, so we had some wind in our sails coming out of 2009, and that helped. And we also had a robust distribution plan signing more than 100 dealers.”

Brunswick officials, joined by Indiana Governor Mike Pence and Fort Wayne Mayor Tom Henry, made the announcement back in June.

“This is a great day in the life of this community,” said the governor during the announcement ceremony. “Seeing this great facility is a testament to this company and to its leadership, nationally and locally. The investment we see here today is a credit to the people who work for this company—to the people of this region. Thank you for believing in the people of Indiana. Thank you for investing in northeastern Indiana.”

Brunswick Fort Wayne Operations had considered other locations, but the decision to stay in northern Indiana and invest $1.2 million to expand its operations was attributable, in part, to the support the company received from Allen County, Fort Wayne and the state of Indiana.

The Fort Wayne Operations, which currently employs 261 full-time workers, anticipates hiring an additional 200 employees by 2016, which will include positions ranging from salaried to part-time.

“The pontoon boat market has seen double-digit percentage growth in recent years and the two brands produced here are growing faster than the market,” Brunswick chairman and CEO Dusty McCoy said. “It’s a credit to our hard-working employees, dedicated dealers and the strong supplier base that we have in place here.”

This year will mark the 50th year that Harris FloteBote has been manufactured in the region.

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