Pontoon manufacturer Premier Marine announced the conclusion of their largest dealer meeting in the history of the 24-year-old, family-owned company. Held August 2-4 at Treasure Island Resort and Casino in Red Wing, Minnesota, more than 450 attendees were introduced to 70 models on display and five new-for-2016 models
“Our biggest and best dealer meeting ever was a resounding success,” says Premier President Lori Melbostad. “It was a high-energy weekend that made our staff proud to know that we have such a loyal network of dealers who were so excited to see what Premier has in store for 2016.”
Breakout information sessions for industry leaders, vendors, and dealers included topics such as Diversity Target Marketing, Social Media, Premier Marine’s Strategic Plan, dealer tools such as Lifeline and Winboats, Efforts to Combat Invasive Species, and Salt Water Target Marketing.
“Our large turnout is a reflection of our ongoing commitment to the comfort, style, choice and innovation that have built our brands,” Melbostad says. “Boaters are particular about what they want, and we’re happy to be the ones to give them just the right pontoon to fit their family and their lifestyle.”
For more information about Premier Pontoons, visit their website, www.pontoons.com.