This past year, more world-record fish were caught on Rapala lures than on any other brand of baits, according to the International Game Fish Association. The total number comes in at 11 world records broken in all in 2015.
“Whether you’re fishing for a record or recreation, a derby or dinner, you’ll catch more and bigger fish on baits in the Rapala family,” says Tom Mackin, Rapala USA President.
Holding world-record catches on every continent except Antarctica, Rapala lures are responsible for more IGFA world records than any other lure brand in history. Rapala is also the first and only lure manufacturer to receive an IGFA Lifetime Achievement Award. (www.rapala.com)