Princecraft Awarded Employer of Choice

January 2018 Feature

(From left to right) : Steve Langlais, President Princecraft Boats Inc. and Jeff Doran, President CCEOC Inc. (Corporate Culture & Employer of Choice Recognition).

During a special ceremony at the Toronto's Enercare Centre as part of the 60th Toronto International Boat Show, Princecraft Boats Inc. was awarded a 2018 Employer of Choice – Marine Business category, by the Boating Industry Canada Employer of Choice (BICEOC) Award Program.

To determine the winning companies, BICEOC has, among other things, sent an anonymous engagement survey to all Princecraft employees, providing them the opportunity to voice their opinions on a number of cultural and organizational elements that influence their workplace experience.

In total, 247 employees completed the survey, representing an exceptional participation rate of 90percent. With the great results obtained, Princecraft Boats earned the title of 2018 Employer of Choice! This award recognizes marine business Canadian employers that have committed themselves to better business management practices ensuring successful performance and profit achievement. It also helps reinforce the positive brand image that Princecraft already has and becomes a competitive advantage for attracting and retaining top talent. It honors Princecraft's ongoing efforts to make its workplace both productive and enjoyable and to reward 63 years of building quality fishing and pleasure boats for the entire family.

Since 1954, Princecraft Boats Inc., headquartered in Princeville, Quebec, Canada, creates unparalleled experiences on the water for fishing and boating enthusiasts with "professionally rigged and ready" packages of aluminum fishing boats, pontoon boats, and deck boats. Its commitment is borne out of a deeply rooted heritage of unmatched craftsmanship, incomparable performance, and the promise of years of trouble-free boating. More fishermen, families, and dealers than ever join the Princecraft family and create some of the best moments of their lives. For more information, visit

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