Brittany Hizer has been named president of Crestliner Boats. Hizer will report to Dirk Hyde, president of the Brunswick aluminum fish group.
Hizer most recently served as global director for Brunswick’s Life Fitness Digital Ventures. She he was responsible for leading the division’s digital transformation as well as its fiscal strategy.
Earlier in her career, Hizer led the acquisition and integration of the Scifit brand into Life Fitness, with general management responsibilities for the Tulsa, Okla.-based business. In that role, Hizer delivered operating synergies and drove increased sales through the dealer network.
Hizer joined Life Fitness in 2004, where she had a number of roles of increasing responsibility during her tenure. She brings more than 15 years of product, sales and general management experience to her new responsibilities at Crestliner.
“She is passionate about diversity in leadership as a way to create stronger business results and served as the Business Alignment Lead for the Brunswick Women’s Leadership Council,” said the company in a statement.