SUN TRACKER Boats Recognized for Excellence in Customer Satisfaction

March 2019 News

For the seventh consecutive year, SUN TRACKER Boats has been recognized for
excellence in customer satisfaction by the National Marine Manufacturers Association (NMMA),
receiving a 2018 Marine Industry Customer Satisfaction Index (CSI) Award in the Pontoon
Boats category.

SUN TRACKER pontoon boats received the highly-respected award thanks to positive feedback
provided by thousands of SUN TRACKER customers. To qualify, SUN TRACKER customers
gave the brand an independently-measured standard-of-excellence rating in customer
satisfaction above 90 on a 100 point scale.

“In its 35 year history, SUN TRACKER has consistently offered more boat for the money with a
special focus on delivering family fun through a high level of standard features and world-class
service support,” said Les Crawford, president of White River Marine Group, the marine
manufacturing division of Bass Pro Shops which manufactures SUN TRACKER Boats. “The CSI
Award is a tribute to the craftspeople, associates and dealers who provide quality, value and
support so that everyone can experience the joy of fishing and boating.”

First created in 2001, the CSI Awards were recently announced at the prestigious Miami
International Boat Show and recognize top-rated marine industry brands that actively measure
customer satisfaction and pursue continuous improvement to better serve their customers.

In addition to SUN TRACKER, five other iconic White River Marine Group brands across four
categories earned the prestigious CSI Award for 2018, including:
- Aluminum Outboard Boats: TRACKER and TRITON
- Fiberglass Outboard Boats: MAKO and NITRO- Pontoon Boats: REGENCY and SUN TRACKER
- Fiberglass Bass Boats: NITRO and TRITON

White River Marine Group, a division of Bass Pro Group, is the largest builder of fishing and
recreational boats in the world by volume. Its brands have a long history of game-changing
innovations and quality products. For more information, visit

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