The Recreational Boating and Fishing Foundation was looking for someone to help the organization promote National Fishing and Boating Week, which starts today, and found exactly the right fit with Jessica Mendoza. Mendoza is an analyst on ESPN’s baseball coverage, and she won an Olympic gold medal in softball. She also is an avid angler.
“She checked a lot of boxes for us,” Stephanie Vatalaro, senior vice president of marketing and communications, told Trade Only Today. “She’s well known for baseball commentating, and she has two young kids, and her family fishes.
Mendoza signed on to be spokesperson for National Fishing and Boating Week, which runs June 1-9. She will be doing several media appearances for RBFF, including ABC’s Good Morning America.
A Q&A with Mendoza about fishing and an ad promoting RBFF’s takemefishing.org program appeared in the June issue of ESPN The Magazine. When Disney guests go fishing on the resort property, they will receive a special copy of the publication. Mendoza has also been active on social media, promoting fishing on Instagram and Twitter.
According to RBFF, there are 49.1 million active anglers in the United States. RBFF is expecting updated numbers for 2018 next month.
To help stakeholders promote National Fishing and Boating Week, RBFF created an online toolkit with marketing materials and other information.
