Brunswick & Mercury Win Most Innovative Marine Company

October 2019 News


Soundings Trade Only has named Brunswick Corporation & Mercury Marine as the winner of its annual Top 10 Most Innovative Companies awards.  The judges commended Brunswick on a record-setting year in 2019 that saw the company launch many award-winning boat models including the SLX-R 350 from Sea Ray, the global launch of the 450R outboard engine from Mercury Marine and the acquisition of Freedom Boat Club.  The judges also praised the company for its commitment to sustainability and diversity hiring.

“We are honored to win this award and thankful to Soundings Trade Only and the judges for selecting Brunswick Corporation & Mercury Marine as the Most Innovative Company for 2019,” said Dave Foulkes, Brunswick Corporation Chief Executive Officer. “2019 has been a transformative year for our company as we continue to redefine the marine industry.  This award is a testament to the hard work of our more than 12,000 employees around the world who are committed to fueling our passion for innovation and inspiration on the water.”

Over the past few years, Brunswick has introduced and elevated design and design thinking to bring a more human-centered, innovative and accessible set of offerings to the expanding global marine market.  The impact of this shift is clearly demonstrated in this past year’s outstanding product introductions.

Trade Only Editor Michael Verdon praised Brunswick for its commitment to innovation and demonstrated focus as a marine only company.

“Through a heightened level of customer involvement and empathy, we are fostering a design-driven culture and are forging best-of-class strategic design partnerships,” said Foulkes. “We believe that we are now positioned as the company that uniquely defines, creates and continuously innovates the future of recreational boating experiences.  With the momentum fueled by the strong market response to these design-driven offerings and our Company’s transformation, Brunswick looks forward to the future with excitement and enthusiasm.”

About Brunswick

Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON, OnBoard Boating Club and Rentals. For more information, visit https://www.brunswick.com.

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