SeaDek Marine Products has announced it has signed a licensing agreement with
Sea Ray, a division of
Brunswick Corporation, to offer the Sea Ray logo on custom SeaDek kits and select retail products including cooler tops for model year 2019 and preceding model year boats.
SeaDek has provided non-skid foam flooring to Sea Ray's aftermarket customers since 2003 and has worked with Sea Ray to provide factory-installed decking on new model year boats since 2012. Though Sea Ray's flooring options have evolved - from 6 mm, multi-color Swim Platforms adhered with an acrylic-based adhesive, to full 11 mm, Faux Teak Cockpit Kits with removable Snap-In mats - customers have consistently requested trademarked logos as a way to demonstrate their affiliation with Sea Ray's craftmanship. |
"Our partnership with Sea Ray is a reflection of our vested interest in providing an exceptional customer experience," said Jason Gardner, SeaDek vice president of marketing. "We want to provide every customer, whether they're buying their dream boat or their first pre-owned boat, with access to a SeaDek kit as uniquely personal as the experiences they have on the water."
Sea Ray selected SeaDek for its superior appearance, quality, design and functionality.
"At Sea Ray, we know that time spent on the water is the best kind of time; which is why we do all we can to ensure every moment spent onboard a Sea Ray is perfectly crafted. Therefore, it's no surprise that Sea Ray would establish a licensing partnership with SeaDek," said Shelby Kirby, Sea Ray Director of Marketing. "This partnership will make it easier for Sea Ray Owners to customize their foam matting order to include the Sea Ray logo quickly and easily."
While initially available through SeaDek directly, the company plans to expand its licensed logo usage to select Certified Fabricators and Installers in the coming months.
To purchase a custom Swim Platform or Cockpit Kit featuring the Sea Ray logo, contact SeaDek's Customer Advocate Team at 888-964-6860,
customerservice@seadek.com, or by filling out a request form online at:
https://www.seadek.com/get-in-touch#consumer.
