Johana Reyes, Director of Digital Strategy & Operations at the Recreational Boating & Fishing Foundation (RBFF), was recently named one of Boating Industry’s Women Making Waves. The list recognizes 30 female leaders, selected from more than 100 nominees, who are making great contributions to the success and growth of the marine industry.
“Throughout these tumultuous times, Johana has been essential in ensuring we provided the resources Americans need for a safe and fun fishing experience,” said RBFF Senior Vice President of Marketing & Communications Stephanie Vatalaro. “As the outdoors became a wellness lifeline for so many during the pandemic, her leadership and expertise ensured our digital strategy and operations were ready to meet the surge in fishing and boating participation.”
During her nearly seven years with RBFF, Reyes' work has made it possible for millions of people to get out on the water to enjoy boating and fishing by creating and making available a complete set of ‘how to’ and ‘where to’ content and delivering it to consumers in the channels they want. During Reyes’ tenure, fishing participation has risen to new heights, and boating has followed suit.
“More and more women are getting into leadership positions,” said Reyes. “The secret is to keep moving forward whether you feel prepared or not. You will realize one day that you made the right decisions, and you will recognize all the skills you gained in the process.”
2021 marks the fourth year of Boating Industry honoring female leadership in the industry with Women Making Waves. The full list of honorees can be found in the June/July issue of Boating Industry.