How RBFF Helped Register 40k Boats

September 2021 Feature

The Recreational Boating & Fishing Foundation (RBFF) has concluded its 2021 Boat Registration Reactivation Program having mailed over 436,000 letters to lapsed boat registrants and averaging a 10.11% response rate across 17 states.

In its tenth year, the program re-registered 39,278 boats through direct mail outreach, grossing $1,491,754.90 in program registration fees for states. 

"After tremendous gains in boating participation and ownership last year, it was critical to work with our state partners to encourage Americans to get back on board," said Frank Peterson, President & CEO of RBFF. "Reactivation efforts such as our Boat Registration Reactivation Program support the continued growth of participation which helps fund conservation efforts."

States from all regions of the country participated from Alaska down to Florida. An 18th participant, the Tennessee Wildlife Resources Agency, chose to take part using Facebook ads to target lapsed boaters. 

Since 2021, the program has mailed over 5 million letters resulting in 451,069 registrations and $16,684,110.22 in gross program registration fees for states. 

To learn more about the program, please contact Joanne Martonik

  • Like what you read?

    Want to know when we have important news, updates or interviews?

  • Join our newsletter today!

    Sign Up
You Might Also Be Interested In...
Share

Send to your friends!

WELCOME!

Turn up the HEAT with a subscription to Pontoon and Deck Boat Magazine!

September 2021

COUNT ME IN!

Already a subscriber? Please check your email for the latest full issue link.