Lowe Boats Redesigns SS Pontoon Series, Showcasing New Brand Identity

Executing on their vision for the future and updated brand identity encompassing bold designs to appeal to the next generation of consumers, Lowe Boats officially launched its all-new SS Pontoon Series, featuring some of the first models in Lowe’s lineup to showcase its new logo, design language and enhanced features.

“This is an exciting milestone in Lowe’s 50+ year history to unleash our next era of our rich legacy with the launch of the SS Pontoon,” said Greg Falkner, General Manager, Lowe Boats. “The launch represents a culmination of outstanding work from our talented team of researchers, stylists and engineers who built upon the strong foundation we have in place. We listened to customers and dealers to understand their evolving needs and preferences with these reimagined designs. The early feedback from everyone has been overwhelmingly positive, and we couldn’t be more excited to officially introduce this bold new direction to the marketplace.”

SS Pontoon Series

An all-new series within the Lowe lineup, the SS Pontoon Series features bold new designs with 16 different lengths and floorplan options to choose from, including Walkthrough, Conversion Lounge and L-Shape lounge layouts, each at various lengths ranging from 17’10” to 27’11” providing ample space and storage to enjoy a full day on the water with friends and family. Features include:

• All-new styled interior features plush marine grade vinyl, quilted insets, a wide range of tasteful color options, and plenty of chrome cup-holders everywhere. Conversion lounge layouts feature queen-size lounge for relaxing with generous storage underneath.
• Sleek new premium design full-height fences with a range of exciting color combinations.
• Full-featured console designed with captain ergonomics in mind for great visibility on gauges, and a steering wheel and throttle in perfect position.  Featuring ample storage, GPS gages, and an integrated Simrad option.
• Blackout option completes look with black trim bands, logos, fence rails, and cleats.
• Standard 200-watt Kicker sound system with four speakers and an all-new optional app-controlled LED lighting system, able to match most any color.

The SS Pontoon Series is powered by 25hp – 300hp Mercury Marine outboard engines, offering award-winning performance and reliability.

To learn more about the all-new SS Pontoon, click here.

For more information about Lowe Boats, go to www.loweboats.com.