Video: Spirit of Boating

Princecraft celebrates 70 years

October 2023 Feature, Multimedia

Princecraft® Boats, a division of Brunswick Corporation and renowned manufacturer of high-quality aluminum boats, is celebrating seven decades of quality craftsmanship and excellence in the industry. Their legacy of unparalleled experience on the water is rooted in locally manufactured boats from inspired Canadian engineers. April 2024 marks the 70th anniversary of Princecraft, and to commemorate the occasion, boating enthusiasts will see a completely redesigned brand presence that brings new energy to the Princecraft brand known for unforgettable boating adventures.

The all-new tagline, “The Spirit of Boating” perfectly captures the emotion that Princecraft owners have cherished for decades from family boaters who enjoy cruising on the water to recreational anglers hoping to land the next great catch. To create a more seamless digital and buying experience, Princecraft engaged in extensive research and consumer feedback to redesign its website with new intuitive navigation and features for those learning about the brand or exploring new model options. Everything will be online very soon!

“We are so grateful to our loyal consumers, partners and employees that have made Princecraft a success for 70 years,” said Rodier Grondin, President of Princecraft Boats. “It is a privilege to be a part of the lives of generations of boaters, and we plan to continue the legacy and passion for adventure that has been part of our DNA since the beginning.”

As part of the 70th anniversary and rebrand, Princecraft enthusiasts can expect to see a new logo, monogram and pictograms portraying the feeling of adventure on the water with a brand built for dependability and making memories. For more information, visit

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