Coastal Clarity
Step aboard with Costa’s latest lifestyle frames, where minimalist design meets the endless allure of the ocean. Los Alijos and its sister Corrientes aren’t just eyewear, they’re your passport to see the water with fresh eyes. Inspired by the smooth curves and fluid dynamics of the sea, these ultra-thin frames fuse polarized, color-enhancing lens technology with the spirit of coastal exploration.
Costa infuses every pair with a passion for adventure and a deep respect for our blue planet. Whether cruising along the coast or capturing that perfect wave, these shades transform every moment into a journey of discovery. So gear up, dive in, and let the world reveal its hidden hues because through Costa’s lens, the water is always in focus.
Chill In The Fast Lane
Keeping drinks ice-cold while on the move just got easier with the CoolCat Cooler. Whether you're out on the pontoon, at a tailgate, or spending the day at the beach, this battery-powered, insulated drink dispenser ensures hydration is always within reach.
With a 2-gallon capacity and a self-pour system that eliminates the need for lifting or tilting, CoolCat makes it effortless to serve up refreshing beverages. A single charge powers over four hours of continuous use, and its advanced insulation keeps drinks cold for over 48 hours, perfect for keeping the whole family hydrated during outdoor adventures.
In The Strike Zone
Reel in the excitement with Rapala’s legendary DT Series, now boasting four vibrant new colors: Bream, Classic Craw, Crystal Craw, and Lemon Shad. Designed to keep your lure in the strike zone longer than ever, these crankbaits bring a fresh splash of color to a proven formula. Handcrafted from balsa wood and fine-tuned with precise internal weights, each lure is engineered to dive fast and deliver side-to-side action. With an ultra-thin polycarbonate lip and a perfectly tuned rattle, the DT Series continues to be a bass angler’s secret weapon. Cast out with confidence knowing that every vibrant finish is designed to attract more bites and keep your fishing game on point.
Making Waves In The Workplace
Beyond the water, Brunswick Corporation is charting new territory by earning a coveted spot on Newsweek's 2025 America's Greatest Workplaces for Women list. This marine technology titan isn’t just about innovative propulsion systems and cutting-edge products; it’s about pioneering a culture where every perspective is celebrated.
Recognized for its commitment to inclusivity and employee empowerment, Brunswick has built a workplace that champions professional growth, work-life balance, and comprehensive benefits that support women at every career stage. With initiatives that foster mentoring, leadership development, and an open, supportive environment, Brunswick is setting the standard for what it means to be a truly great employer.
Win a Free ATMOS Air Station
Enter PDB's Photo Contest to win a free ATMOS from Scanstrut, the sleek built-in air station that can inflate your towables with the touch of a button. Compact and easy to install, the air station fits conveniently in nearly any panel on board your pontoon or deck boat.
To enter the contest between now and July 31, 2025:
1) Sign up for our FREE newsletter featuring helpful boating tips, industry news, and new products at www.pdbmagazine.com/sf/NewsletterSignup.html
2) Send us your best boating photo with water toys to PDB@pdbmagazine.com
Pre-programmed LED Light Shows
The latest boating must-have is programmable LED lighting strips. The new Shadow-Caster SCM-DLC-3CH Digital Light Controller makes it easy to program and operate three separate digitally addressable strips that create dazzling light shows. Twelve unique light shows are pre-programmed into the device and ready to wow your passengers. The three-channel Digital Light Controller can be used as a standalone product or networked into a Shadow-NET-enabled device such as the Shadow-Caster Light Commander. Compact and waterproof, the device runs on 12V DC and powers up to 10 amps of digital lighting.
Mid-Tiller Kit Now Available
Mercury Marine offers serious anglers a new full-feature tiller option for Mercury FourStroke 25hp and 30hp outboard motors that offers enhanced comfort, features and convenience. The new Mid-Tiller Kit is ideal for applications on larger boats and for boat operators that prefer a longer tiller for better control while standing at slow speeds. The new tiller also accepts an accessory heated throttle grip for comfort in cold weather. Available only as an accessory kit, the Mid-Tiller Kit can be installed on Mercury 25/30hp standard and jet FourStroke, SeaPro and ProKicker model outboards.
The Mid-Tiller Kit includes an innovative tiller control with all of the features designed for Mercury FourStroke 40hp-115hp outboard models. The tiller arm is 8.8 inches (223mm) longer than the standard FourStroke 25/30hp tiller, moving the hand grip and other controls closer to the boat operator, a benefit on larger boats which often place the operator’s position farther from the transom.
New Life for Fiberglass Finishes
Restoring old and tired fiberglass gelcoat is typically a time-intensive process requiring multiple products. But Fiberglass Reconditioner from Iosso is a single-step product that quickly renews chalky, faded fiberglass finishes. Easy to use, it renews the deep, original color and adds a high gloss shine without waxing to your pontoon top or deck boat hull.
Fiberglass Reconditioner provides long-lasting protection for up to six months. It doesn't contain silicone, so there's never an issue if total refinishing is planned. Unlike some products, it doesn't stop with gelcoat. It removes waterline stains, and minor surface scratches and rust and is the perfect solution for getting rid of vehicle exhaust stains, oil and road tar.
The Everyday Workhorse
Daiwa’s new baitcaster—the TATULA TW 150 — masters multiple applications and fits perfectly into the palm of your hand. Daiwa only labels it TATULA when they’re certain the rod or reel will exceed expectations, especially given the affordability. This new baitcasting reel is a multipurpose weapon that aces many of the most popular bass fishing techniques. Great for crankbaits, frogs, topwaters, ChatterBaits, and bladed jigs, TATULA TW 150’s exceptional performance is DAIWA’s Long Cast (LC) Concept. The braking system was specifically developed to maximize casting distance, stabilize the spool, and prevent backlash.
