J.D. Power Announcement Coming

In-depth study and awards to be given out in Miami

Published online: Feb 11, 2007 News Soundings Trade Only News

The J.D. Power and Associates 2007 Boat Competitive Information Study will be released at 9 a.m. Feb. 15 at the Miami International Boat Show, room A201 of the Miami Beach Convention Center.

 

The study provides an in-depth analysis of product quality, customer satisfaction and dealer sales and service, and includes 76 boat brands in seven boat segments: fiberglass bass boats, small runabouts, large runabouts, express cruisers, coastal fishing, pontoons and ski/wakeboard boats.

 

These seven segments represent a large majority of the total number of power boats sold in the United States.

 

The 2007 Marine Engine Competitive Information Study asks boat owners about their on-the-water experience with their outboard, sterndrive or inboard boat engine. The study, which includes 12 engine brands, measures quality and customer satisfaction based on a variety of factors, including ease of starting, acceleration, reliability and fuel consumption.

 

J.D. Power's senior vice president Frank Forkin; Todd Markusic, senior director of research in the marine practice and project manager Melissa Davis will present the study results and the awards to the highest-ranked boat and engine makers.

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