The J.D. Power and Associates 2007 Boat Competitive Information Study will be released at Feb. 15 at the Miami International Boat Show, room A201 of the Miami Beach Convention Center.
The study provides an in-depth analysis of product quality, customer satisfaction and dealer sales and service, and includes 76 boat brands in seven boat segments: fiberglass bass boats, small runabouts, large runabouts, express cruisers, coastal fishing, pontoons and ski/wakeboard boats.
These seven segments represent a large majority of the total number of power boats sold in the United States.
The 2007 Marine Engine Competitive Information Study asks boat owners about their on-the-water experience with their outboard, sterndrive or inboard boat engine. The study, which includes 12 engine brands, measures quality and customer satisfaction based on a variety of factors, including ease of starting, acceleration, reliability and fuel consumption.
J.D. Power’s senior vice president Frank Forkin; Todd Markusic, senior director of research in the marine practice and project manager Melissa Davis will present the study results and the awards to the highest-ranked boat and engine makers.