Monterey Boats launches lead management system

Published online: Jan 20, 2008 News Soundings Trade Only
"Our overall goal is to drive more qualified leads to our dealer network, and we feel Red Oak's system can provide us with the solutions necessary to make this happen," said Lou Vazquez, Monterey's director of marketing and dealer development, in a statement.
"Red Oak Marketing's system provides an automated work flow that will capture leads from various sources, track them real-time through to closure and automatically e-communicate to qualified consumers," Vazquez continued. 
The Red Oak solution, specifically designed for manufacturers with dealer networks, captures qualified consumer data at the OEM level and drives it through the dealer network for follow-up. Once they receive it, dealers update the status of lead information. Monterey also has built-in escalation procedures to ensure leads are contacted promptly. 
"With our solution, Monterey can cast a wider net for prospective sales and extend their message of quality across a broader audience-all while building stronger relationships with their dealers and current customers," said John Trkla, Red Oak director of marketing, in a statement.
Monterey, an independent boatbuilder, has specialized in manufacturing sport boats, deck boats, sport yachts and cruisers for more than two decades and features 22 models ranging from 18 feet to 41 feet.
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