Monterey broadens warranty coverage

Published online: Mar 14, 2008 News Soundings Trade Only
Viewed 134 time(s)

The program is called MVP-"most valuable protection."
"People are really starting to count their warranties," said Lou Vazquez, director of marketing and dealer development, in a telephone interview.
Vazquez says consumers are demanding the same all-inclusive coverage they get from auto manufacturers.
In the auto industry, a customer takes a warranty issue to his or her dealer, and the dealer works with the car manufacturer to resolve it. In the marine industry, however, warranty coverage typically is more fragmented. Dealers often find themselves battling with multiple manufacturers and vendors, depending on the problem, which leaves customers with long wait times.
"Monterey Boats handles all warranties internally," said Vazquez. "That consumer experience is what dictates brand loyalty."
Monterey's MVP program offers the following:
?  Limited lifetime hull and deck protection (transferable for up to 10 years);
? Comprehensive gelcoat finish protection (including crazing, stress cracks and air voids, blistering for up to five years);
? Upholstery coverage (including material and workmanship defects, seam tears and thread separation); and
?  Canvas protection (through partnership with Sunbrella - canvas is protected against fading, loss of color and/or strength for five years).

You May Also Be Interested In...

April 16, 2015

Breaking News

The National Marine Manufacturers Association canceled the Progressive Chicago In-Water Boat Show, which was set to take place June 11-14, and will stop producing the annual show.
April 16, 2015

West Marine announces new "Deck Out Dad" social media contest

West Marine has launched a new social media campaign called Deck Out Dad!
April 03, 2015

66 Days At Sea

We are happy to report that after being adrift at sea and lost for 66 days, Louis Jordan has been rescued 200 miles off the coast of South Carolina.
April 01, 2015

JC Manufacturing becomes JC TriToon Marine

Formerly known as JC Manufacturing, the Indiana-based pontoon manufacturer has officially changed its name to JC TriToon Marine.
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!