The Mercury Awards were established to advance high standards in professional communications. They are administered by MerComm, an independent awards organization. This year's competition received nearly 1,000 entries from 23 countries.
"We are very pleased to be recognized by the Mercury Awards not only for the market collateral we've produced, but also for the lifestyle opportunities that we offer. We work very hard to maintain the superior quality associated with the Sea Ray brand," Rob Noyes, vice president of marketing for Sea Ray, told Soundings Trade Only. "Winning this and other awards raises awareness of Sea Ray's commitment to being the best in all facets of its business."
AquaPalooza 2007, originally created as a Sea Ray Owners Club event, drew more than 10,000 boats and 30,000 guests worldwide to 120 local events. The comprehensive marketing and advertising campaign to support AquaPalooza was developed by the St. Louis-based AVALA Marketing Group.