The award is given to the company that best highlights the importance of life jacket wear in its display at the boat show. It was presented by the Coast Guard, Coast Guard Auxiliary, U.S. Power Squadrons, Florida Fish & Wildlife Conservation Commission, the National Marine Manufacturers Association and the National Safe Boating Council.
“We’re continually working to promote and display examples of life jacket and safety gear usage throughout the industry, and manufacturers can really play an important role in sharing this key message,” said Cathy Rick-Joule, NMMA vice president and Southern shows manager, in a statement.
“At Suzuki, we realize that PFDs are as important as the motor on a boat, so it was natural for us to include them in our advertising campaign,” spokesman Dean Corbisier said in a statement. “We feel that it’s our duty to clearly portray the importance of safety gear and to encourage our customers to make life jacket usage a way of life.”